Bosch Power Tools

Bosch Power Tools Company

Board of Management

In addition to the president, the board of management consists of three members with different areas of responsibility and different functions.

Henk Becker, PT/P

Henk Becker, PT/P

Henk Becker is the Chairman of the Board of Management of Robert Bosch Power Tools GmbH. He is responsible for Engineering, Manufacturing, Digitization, Quality, Business Development, IT, Communication, Home & Garden, Measuring Tools and Rotary Tools.

Chairman of the Board of Management
Henk Becker, PT/P

Henk Becker was appointed the Chairman of the Board of Management of Robert Bosch Power Tools GmbH in 2019. He is responsible for Engineering, Manufacturing, Digitization, Quality, Business Development, IT, Communication, Home & Garden, Measuring Tools and Rotary Tools.

He joined the Bosch Group in 1995. Before assuming his current position, he was Vice President Engineering for Power Electronics in Reutlingen, from 2008 to 2013, and since 2013 he has been a member of the Executive Management of Bosch Power Tools GmbH.

Corporate Responsibilities:
Responsible for Engineering, Manufacturing, Digitization, Quality, Business Development, IT, Communication, Home & Garden, Measuring Tools and Rotary Tools

Henk Becker, PT/P
Stephan Hölzl, PT/EC

Stephan Hölzl, PT/EC

Stephan Hölzl is a member of the Board of Management of Robert Bosch Power Tools GmbH. He is responsible for Finance/Controlling, Purchasing, Human Resources, Logistics, Compliance and Accessories.

Member of the Board of Management
Stephan Hölzl, PT/EC

Stephan Hölzl became a member of the Board of Management of Robert Bosch Power Tools GmbH in 2019. He is responsible for Finance/Controlling, Purchasing, Human Resources, Logistics, Compliance and Accessories.

He joined the Bosch Group in 1996. Before assuming his current position, he was, among other positions, Head of Inhouse Consulting from 2015 to 2018 and Senior Vice President Corporate Controlling, Planning and M&A from 2012 to 2015.

Corporate Responsibilities:
Responsible for Finance/Controlling, Purchasing, Human Resources, Logistics, Compliance and Accessories.

Stephan Hölzl, PT/EC
Lennart de Vet, PT/ES

Lennart de Vet, PT/ES

Lennart de Vet is a member of the Board of Management of Robert Bosch Power Tools GmbH. He is responsible for Marketing and Sales, Organization and Global Process Excellence, Bosch Blue Industrialized Markets/Emerging Markets.

Member of the Board of Management
Lennart de Vet, PT/ES

Lennart de Vet became a member of the Board of Management of Robert Bosch Power Tools GmbH in January 2019. He is responsible for Marketing and Sales, Organization and Global Process Excellence, Bosch Blue Industrialized Markets/Emerging Markets.

He joined the Bosch Group in 2001. Before assuming his current position, he held the position of Senior Vice President Power Tools Emerging Markets, from 2014 to 2018, and Marketing Director at Power Tools Accessories, from 2010 to 2013, as well as various other roles.

Corporate Responsibilities:
Responsible for Marketing and Sales, Organization and Global Process Excellence, Bosch Blue Industrialized Markets/Emerging Markets.

Lennart de Vet, PT/ES

Strong growth in all markets and regions

Bosch Power Tools achieves sales record

Bosch Power Tools achieved sales of 5.8 billion euros in the fiscal year 2021. This corresponds to 16 percent adjusted for currency effects (14 percent nominally) compared to the previous year. “We achieved record sales for the second year in a row in a very dynamic environment ‒ despite many challenges such as cost burdens due to supply bottlenecks or price increases for transport and raw materials,” says Henk Becker, President of Bosch Power Tools. In 2021, the company experienced a significant increase in demand and was able to satisfy the desires and expectations of users all over the world ‒ with strong brands, innovative products, and digital solutions. The main growth driver was the online business, which amounted to almost 30 percent of sales.

5.8 billion euros

sales in the fiscal year 2021

Significant growth impulses in all regions

In 2021, the company experienced double-digit sales growth in all regions for the first time. Following currency adjustments, Bosch Power Tools’ turnover in Europe rose by a total of 19 percent in comparison to the previous year. The increase in Germany was 13 percent. In North America, Bosch Power Tools achieved a 10 percent sales increase, in Asia-Pacific 14 percent, in Africa 34 percent, and in Latin America even 37 percent. The brand is particularly well positioned in emerging markets with solutions tailored to the specific user needs.

The future and growth are in holistic battery and eco systems

Cordless tools are still in high demand. Bosch Power Tools achieved significant growth both in the ’Power for All Alliance‘ designed for DIYers as well as in the ’Professional 18V System‘ designed for tradespeople. Compared to the previous year, sales generated in 2021 with the ‘Power for All Alliance’ increased by almost 150 percent, and two new partners were incorporated. With the ‘Professional 18V System’ turnover was doubled, and two new partners joined. As a result, the two battery platforms currently have offerings from seven and eleven brands respectively. To make the offering even more attractive, the company is continuously expand¬ing its own battery product portfolio in parallel.

“The opening of our 18V battery platforms was an important strategic milestone. We established two cross-brand systems that are highly regarded and well accepted by our DIY and professional users.”

Henk Becker, President of Bosch Power Tools
Strong growth in all markets and regions